TikTok 店铺功能在法国等三个国家低调推出

周一，在法国、德国和意大利，TikTok 推出了店铺功能。身为社交网络的 TikTok 向电子商务迈进，这在法国引发了相关协会的担忧。

3 月 31 日星期一的早上，法国 TikTok 上的一些网红的个人网页上出现了一个新的购物车的标识。

法新社报道，周一是 TikTok 店铺在法国、德国和意大利推出的第一天，但这并没有引起什么轰动。为自己或其他品牌做广告的 TikTok 用户，大部分人的 TikTok 页面上都是继续显示通向平台外网站的链接。

不过，个别法国 TikTok 用户已经有了一个"橱窗"，TikTok 和多个品牌合作来推广其店铺启动。

一个专门销售糖果的用户（CandyMixFrance）周一下午配合店铺启动开启了直播卖货。

法新社指出，在 TikTok 在法国开启平台直播卖货之前，法国其实存在类似的电视直播卖货，不过，这是第一次，购买的过程被简化为只需点击几下鼠标，并且无需离开社交网络就可以完成了。

所以，TikTok 的平台直播卖货还是让法国的一些消费者协会感到担忧。例如，成立于 2022 年的"网红受害者帮助联盟"这一协会就担心，在网红推荐的其他购买渠道中已经观察到的"过度行为"，也将会出现在这里。法国的一些消费者协会还担心出现虚假的用户评价。

TikTok 的店铺功能已经在 10 个国家推出，包括美国。美国 TikTok 的店铺功能是于 2023 年 9 月推出的。2024 年，在"黑五"之际，美国 TikTok 的在线销售额达到 1 亿美元。

译文：

TikTok's store feature has been launched in three countries in Europe.

On Monday, TikTok launched its store feature in France, Germany, and Italy. As a social network, TikTok's move into e-commerce has raised concerns among relevant associations in France.

On the morning of March 31st, a new shopping cart icon appeared on the personal pages of some influencers on TikTok in France.

According to AFP, Monday was the first day that TikTok's stores were launched in France, Germany, and Italy, but it did not attract much attention. Most TikTok users continued to display links leading to external websites on their pages.

However, some French TikTok users already have a "window" to promote products in collaboration with TikTok and multiple brands.

A user specializing in selling candy (CandyMixFrance) started a live selling session in coordination with the store launch on Monday afternoon.

AFP noted that before TikTok launched live selling on its platform in France, similar TV live selling existed in France. However, this is the first time that the purchasing process has been simplified to just a few clicks without leaving the social network.

Therefore, TikTok's live selling on its platform has caused concerns among some consumer associations in France. For example, the association called "Alliance to Help Victims of Influencers," founded in 2022, worries about the "excessive behavior" observed in other purchase channels recommended by influencers also appearing here. Some French consumer associations are also concerned about the possibility of fake user reviews.

TikTok's store function has already been launched in 10 countries, including the United States. The US version of TikTok's store feature was launched in September 2023. In Black Friday 2024, US TikTok achieved $100 million in online sales.

原文：https://www.toutiao.com/article/1828174914771980/

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